Ironora
Targeted Hair Care

Hair care,
built around
your routine.

Four targeted serums. One personalized routine. Focused formulas that support every stage of your hair journey.

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Not sure which serum is right for you?

Take our hair quiz and get a personalized recommendation in under a minute.

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Takes less
than 60 seconds
Targeted formulas
for every stage
Free · No account
required
Personalized
recommendation
For Women

Women's serums.

Women's Hair Regrowth Activating Serum
WomenRegrowth Activating Serum

Supports the appearance of fuller, denser-looking hair.

$48
Women's Hair Loss Defense Serum
WomenHair Loss Defense Serum

Supports stronger-looking hair and a healthier-looking scalp.

$46
Shop all women
For Men

Men's serums.

Men's Hair Regrowth Activating Serum
MenRegrowth Activating Serum

Supports the appearance of fuller-looking hair in targeted areas.

$48
Men's Hair Loss Defense Serum
MenHair Loss Defense Serum

Supports stronger-looking hair and a healthier-looking scalp.

$46
Shop all men
Complete Routine

Shop the bundle. Save on the routine.

Both serums, together — the Regrowth Activating Serum and the Hair Loss Defense Serum, paired for a consistent daily approach.

Save 16%Women's Complete Routine Bundle
WomenComplete Routine Bundle

Both women's serums together — save when you shop the full routine.

$79$94
Save 16%Men's Complete Routine Bundle
MenComplete Routine Bundle

Both men's serums together — save when you shop the full routine.

$79$94
Find the right serum for your goal

Shop by Goal

Two targeted collections. Four advanced serums.
Designed to support your hair from every angle.

Hair Regrowth

Supports fuller-looking, thicker hair and visible density over time.

Shop Regrowth

Hair Loss Defense

Helps support the scalp and maintain the appearance of stronger, healthier hair.

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Targeted Formulas
Designed for men and women
Daily Scalp Support
For healthier-looking hair
Clean & Effective
Thoughtfully formulated
Backed by Science
Built on performance
How to Use

A routine made to be consistent.

01

Apply

Apply the recommended amount directly to the targeted scalp areas.

02

Massage

Gently massage the serum into the scalp using clean fingertips.

03

Stay Consistent

Use according to the product directions as part of a regular routine.

FAQ

Common questions.

See all questions
If your focus is supporting fuller-looking hair in areas of visible thinning, start with the Regrowth Activating Serum. If your focus is maintaining stronger-looking hair and reducing shedding or breakage concerns, start with the Hair Loss Defense Serum. Our Find Your Serum guide can walk you through it.

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